BEVERLY HILLS BANK FOCUSES ON CUSTOMER NEEDS NOT FEES

New Name, New Leadership, and Personalized Banking Becomes the Business Model for Newly Rebranded EH National Bank

Beverly Hills, CA (November 10, 2011) – EH National Bank, headquartered in Beverly Hills, California, today announces its name change from Excel National Bank. EH National Bank’s new business model will provide a full array of growing services to current customers and expand their reach to a niche, high-net worth customer base.

As EH National Bank emerges with a new name and new direction, the leadership will grow its product service lines to meet their clientele’s personal and business financial needs. EH National Bank brings the expertise of strong and experienced financial experts to the community.

"The EH National Bank team and I are committed to this new venture of personalized boutique banking and excellent customer service while helping our customers continue to build their business," says Peter Aharonyan, president and CEO of EH National Bank. "We look forward to being more than a bank, we see ourselves as change agents in the community and believe we can provide a foundation that can help stimulate the local economy."

Peter Aharonyan comes to EH National Bank from California First National Bank (CalFirst) where he served as CEO since 2003. With more than 22 years of financial services experience including senior management positions with Chase Manhattan Bank and AIG, Mr. Aharonyan has a proven and established track record of profitably growing banks.

EH National Bank will unveil its rebranding campaign with a new logo, followed by product and service line pamphlets, and a launch website later this month.

For more information about EH National Bank or to interview Peter Aharonyan, please contact Lucila Garcia at 323-646-2150 or garciaoneil@gmail.com